The Rooster is considered a solar symbol by most ancient societies, as its crowing on the rise of the Sun represents illumination. It also represents spirituality and the emergence of new ideas. However, it is associated with the Underworld in Norse and Celtic traditions, as a hostile messenger warning of imminent disaster. The rooster represents honesty, physical fortitude, moral strength, protection, fidelity, luck, and bossiness in Chinese culture. In Japan, roosters are revered as sacred symbols.